SEO is short for Search Engine Optimization. It is the process of optimizing web pages so as to increase their visibility for relevant searches in search engines. The greater the visibility of web pages in search engines, the greater is the number of traffic to the website. Increase in traffic means increase in sales and revenue.
Search Engines like Google and Bing keep searching for new pages on the web. When a Search Engine finds a new page, it keeps the page in its list of known pages and uses bots to crawl the page to find out the text and non-text content of the page in order to decide where the page should appear in search results. The process of making a page known to search engines is called indexing.
Follow the steps below to optimize a website to rank higher on Google Search Engine:
Google Search Console is a free service by Google that helps to monitor the presense of a website on Google search results. To add your website to the Search Console you must have a gmail account.
Go to https://search.google.com/search-console/welcome , you will be taken to the Search Console Welcome page in case you are already signed in. There will be a Domain form something like below. Enter your website domain as I have entered tutorialsbuddy.com for this example and click the continue button.
Next, you will be shown a pop up box with instructions to verify that you are either the site's owner, webmaster, or other authorized user. Follow the instructions and verify that you are the owner of the website.
After Verifying it, you will be taken to the Google Search Console home page where there will be some important tools as shown in the image below.
URL Inspection: You can use the URL Inspection tool to submit a new page to Google Search for indexing.
Sitemaps: The Sitemaps tools is used to submit a website's sitemap file. A sitemap is an XML file where information about a site pages are provided. Search Engine uses a sitemap file to crawl pages for indexing. You can generate sitemap for your website manually or by using plugins and libraries.
Core Web Vitals: This tool helps to measure performance of a website. Click the Try PageSpeed Insignts link and wait for it to generate information about the speed performance of your website both for Mobile and Desktop. In case the number scored by your website is low then you should read the generated information carefully as the report will also show you the causes that you should work on to improve the performance of your website.
Google Analytics is a web analytics service by Google that helps to track website traffic. Learn how to add Google Analytics for your website here